A 7932% Return on Advertising with Google Ads
The Challenge
The Strategy
Switching Gears to Paid Search with Google Ads
We proposed a tightly controlled Google Ads campaign to quickly drive qualified traffic and generate bookings. A modest initial budget was agreed upon to test viability while maintaining cost-effectiveness.
Smart Targeting Through Dual Ad Group Structure
- Gate Companies & Installers Keywords: Captured people further along in the buying journey, often searching with more commercial intent.
- Electric Gates Keywords: Targeted broader traffic with interest in electric or automated gate solutions, often top-to-mid funnel but still conversion-ready.
Bespoke Landing Page Build
To maximise ad quality scores and boost conversions, we created a custom landing page aligned closely with ad intent and user search terms. This provided full control over messaging and helped pre-qualify prospects before they submitted an enquiry.
The Results
Key Stats
- £28,000 worth of work booked
- 7932% return on advertising (over 79x)
- £353 total ad spend
- 2 high-value jobs: £8K and £20K
- 232 clicks, 2.45K impressions
- £1.52 avg. CPC
- 100% conversion rate from form submissions
This success is a testament not only to the pre-qualification achieved through smart Google Ads messaging and landing page design, but also to Fraser Gates’ own ability to convert those leads through effective sales handling.
Using behavioural data from early traffic, we noticed many visitors exited on the portfolio and services pages. To further improve results, work is now underway to expand service page content and add richer case studies, giving users more social proof and improving time on site.
A modest ad spend, thoughtful strategy, and responsive client collaboration delivered a remarkable return for Fraser Gates. With high-ticket conversions secured and ongoing optimisations in place, this PPC campaign demonstrates how nimble paid media can reignite a drying pipeline in record time.
